The naming of a new subway station after a popular duck snack brand is proving hard to swallow for residents in Wuhan.

Hubei's provincial capital is scheduled to open Line 2 at the end of this year, and authorities have already sold the naming rights to seven of its 21 stations, generating 22.75 million yuan ($3.65 million).

However, people have expressed mixed feelings over the fact Jianghan Road Station — in a historic area of the city — will be branded with the name Zhouheiya, a well-known snack company.

"The brand's name doesn't match the fame of Jianghan Road, which is an important place for us residents, famous for its long history and booming business," said Zheng Lifang, a 42-year-old Wuhan resident. "It even makes me dislike Zhouheiya a little, although I still like eating its products."

A 52-year-old man who only gave his name as Wang agreed, and said that he felt the decision to allow the company to buy the rights was the result of commercial interests trumping social concerns.

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